International and Intercultural communication
The student shows a high level of global awareness and intercultural sensitivity, facilitates relationships, helps an organization to build trust with multiple stakeholders and sees the bigger picture- globally, socially, culturally, technologically and economically.

Critical thinking & Research
The student demonstrates the ability to think critically, by using research insights based on the systematic, gathering, analysis and evaluation of data and information to improve communication outcomes.

Problem Solving & Innovation
The student will be able to solve complex open-ended communication problems, integrate knowledge from various disciplines, applies creative thinking skills* and includes innovation as part of the decision making process.

Strategic Thinking
The student demonstrates the ability to think strategically by understanding communication at the managerial and the consultancy level and by aligning communication with purpose and values of the organization in light of societal expectations.

(Reflective) Professionalism
The student displays appropriate professional attitude and behavior and works within an ethical framework.