The object of study in the Bachelor programme in International Business is the dynamics of the international economy within which companies operate and the application of appropriate management activities in this context. The primary focus is on the international and intercultural dimension of conducting business. The programme aims at training students, on the basis of a broad and primarily professional way.

Domain          Themes                           PLO No.     Programme Learning Outcome
Ways of          Critical Thinking                WT 1          Use the process of thoughtful evaluation to formulate a reasonable
Thinking                                                                     conclusion deliberately.
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                       Innovation & Creativity     WT 2          Create innovative ideas in a changing business environment
                                                                                   systematically.
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                       International Business      WT 3          Analyse patterns in global macro-economic factors and policies
                       Awareness                                           that drive international trade and business development.
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Ways of          International Business      WW 4         Communicate (business) messages effectively persuasively
Working          Communcation                                     using advanced English to an (un)informed audience.
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                                                                WW 5         Optional: Use one or two additional languages in social settings
                                                                                   to facilitate international business contacts.
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                       Collaboration                    WW 6         Collaborate effectively with different kinds of stakeholders, in
                                                                                   different cultural, organizational and political landscapes to
                                                                                   contribute to achieving.
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                        Management of               WW 7         Produce management information from various data sources
                        information as digital                          in an international business environment.
                        citizen
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Living in          Personal &                        LW 8          Express reflections on his personal development with the aim
the world        Professional                                        of personal growth.
                       Development
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                                                                LW 9          Respond appropriately to an unfamiliar, or unexpectedly changing,
                                                                                  business environment.
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                       Ethical & Social                LW 10        Formulate own position concerning ethical
                       Responsibility                                     and social responsibility in a professional environment.
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                        Intercultural                     LW 11        Mitigate the pitfalls of cultural differences in business and
                        Proficiency                                        social contexts
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                                                                LW 12        Display willingness to work with people from
                                                                                  other cultures and to work in countries with different
                                                                                  cultural backgrounds
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                                                                LW 13        Use appropriate verbal and non-verbal
                                                                                  communication in an intercultural setting.
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                                                                LW 14        Assess the effect of cultural differences upon
                                                                                  organizational behaviour and strategic choices.
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Tools for          Marketing & Sales           TWM 15     Develop a well-founded marketing plan to support the
Working in                                                                 creation of value for international customers. 
Management
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                                                                TWM 16    Use appropriate sales techniques in support of durable
                                                                                  customer relationships.
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                        Finance &                        TWM 17    Incorporate developments of the digital landscape
                        Accounting                                         in a marketing strategy.
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                                                                TWM 18    Evaluate financial performance of the
                                                                                  organisation from different stakeholders’
                                                                                  perspectives.
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                                                                TWM 19     Recommend financing possibilities in a dynamic
                                                                                   international environment.
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                       Operations & Supply        TWM 20    Evaluate the operations processes within and between
                       Chain management                            organisations.
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                                                                TWM 21    Manage the operations processes within and
                                                                                  between organisations.
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                       Organisation &                 TWM 22    Draft the strategic cycle of part(s) of the organisation
                       People                                                (process and content).
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                                                                TWM 23    Assess the impact of change on the organisation.
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                       Business Research          TWM 24    Analyse a complex business problem in an international
                                                                                  business setting with use of an adequate research design,
                                                                                  resulting in an evidence based feasible solution.
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