International Business 4 Year
Profile of the programme
The object of study in the Bachelor programme in International Business is the dynamics of the international economy within which companies operate and the application of appropriate management activities in this context. The primary focus is on the international and intercultural dimension of conducting business. The programme aims at training students, on the basis of a broad and primarily professional way.
Learning outcomes
Domain Themes PLO No. Programme Learning Outcome
Ways of Critical Thinking WT 1 Use the process of thoughtful evaluation to formulate a reasonable
Thinking conclusion deliberately.
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Innovation & Creativity WT 2 Create innovative ideas in a changing business environment
systematically.
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International Business WT 3 Analyse patterns in global macro-economic factors and policies
Awareness that drive international trade and business development.
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Ways of International Business WW 4 Communicate (business) messages effectively persuasively
Working Communcation using advanced English to an (un)informed audience.
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WW 5 Optional: Use one or two additional languages in social settings
to facilitate international business contacts.
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Collaboration WW 6 Collaborate effectively with different kinds of stakeholders, in
different cultural, organizational and political landscapes to
contribute to achieving.
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Management of WW 7 Produce management information from various data sources
information as digital in an international business environment.
citizen
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Living in Personal & LW 8 Express reflections on his personal development with the aim
the world Professional of personal growth.
Development
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LW 9 Respond appropriately to an unfamiliar, or unexpectedly changing,
business environment.
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Ethical & Social LW 10 Formulate own position concerning ethical
Responsibility and social responsibility in a professional environment.
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Intercultural LW 11 Mitigate the pitfalls of cultural differences in business and
Proficiency social contexts
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LW 12 Display willingness to work with people from
other cultures and to work in countries with different
cultural backgrounds
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LW 13 Use appropriate verbal and non-verbal
communication in an intercultural setting.
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LW 14 Assess the effect of cultural differences upon
organizational behaviour and strategic choices.
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Tools for Marketing & Sales TWM 15 Develop a well-founded marketing plan to support the
Working in creation of value for international customers.
Management
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TWM 16 Use appropriate sales techniques in support of durable
customer relationships.
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Finance & TWM 17 Incorporate developments of the digital landscape
Accounting in a marketing strategy.
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TWM 18 Evaluate financial performance of the
organisation from different stakeholders’
perspectives.
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TWM 19 Recommend financing possibilities in a dynamic
international environment.
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Operations & Supply TWM 20 Evaluate the operations processes within and between
Chain management organisations.
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TWM 21 Manage the operations processes within and
between organisations.
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Organisation & TWM 22 Draft the strategic cycle of part(s) of the organisation
People (process and content).
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TWM 23 Assess the impact of change on the organisation.
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Business Research TWM 24 Analyse a complex business problem in an international
business setting with use of an adequate research design,
resulting in an evidence based feasible solution.
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International Business 4 Yearcredits
GRADUATION YEAR
60
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Graduation Year semester 1 Compulsary
20
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Graduation Year Electives
10
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Elective 1 P1 or P3
5
selection of following courses
-
Elective 2 P2 or P4
5
selection of following courses
-
Graduation Project Semester
30