Course: MS: Communication Theory credits: 3

Main learning outcome

The student understands the basic concepts of communication theory and can apply them in a customer-focused way.

The student:

• can apply communication theory about internal and external communication to a given FM case study
• can specify the various phases of the writing process and can write a business document based on these phases
• can organise and analyse points of view and arguments and use them to produce a discursive document
• can write reports for various media and various target audiences, including a press report and a business blog
• can apply the rules of correct spelling and formulation