Course: Change Management 2 credits: 3

Course code
CIVB18CHM2
Name
Change Management 2
Study year
2020-2021
ECTS credits
3
Language
English
Coordinator
H. Meijer
Modes of delivery
  • Action learning
  • Assignment
  • Lecture
Assessments
  • Change Management 2 - Other assessment

Learning outcomes

Competences:
  • SETTING A COURSE; The Marketing professional maps out a marketing approach. He/she does this based on his/her vision, opportunities he/she identifies in the market and the long-term competitive advantage of the organisation where he/she works. Because he/she does not work within a vacuum, the Marketing professional is a bridge-builder who connects both knowledge and people.
 21st-century skills:
  • Critical thinking
Learning Outcomes:
  1. Able to use Mintzberg configurations to type different organizations.
  2. Able to apply and use OCAI questionnaires to define current and desired organizational culture.
  3. Able to recognize, using colors the dominant changing color of an organization.
  4. Able to use collected information to make connections and picture the organizations’ needs.

Content

Level:
Intermediate

Content:
External changes taking place leading to needed internal changes. A critical reflection using different materials, discussions on your own experiences in companies and examples of outside world. Applying the learnings on the Marketing Planning course of this block.

Literature/study materials:
  • For Marketing Management Bachelor Programme student: For the latest info, go to the reading list on intranet: Hanze.nl/marketingprogramme or the Blackboard course.
  • For Exchange Students/Certificate Students: For the latest info, go to the reading list on intranet: Hanzegroningen.eu/exchangemm or the Blackboard course.

 

Included in programme(s)

School(s)

  • School of Marketing Management and Financial Economic Management
  • School of Marketing Management
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