Course: Professional & Personal Communication credits: 2
- Course code
- CIVB18PPC
- Name
- Professional & Personal Communication
- Study year
- 2020-2021
- ECTS credits
- 2
- Language
- English
- Coordinator
- J. Jager
- Modes of delivery
-
- Lecture
- Peer feedback
- Assessments
-
- Professional & Personal Communication - Other assessment
Learning outcomes
Competences:
After finishing this course you:
- SETTING A COURSE; The Marketing professional maps out a marketing approach. He/she does this based on his/her vision, opportunities he/she identifies in the market and the long-term competitive advantage of the organisation where he/she works. Because he/she does not work within a vacuum, the Marketing professional is a bridge-builder who connects both knowledge and people.
- CREATING VALUE; The Marketing professional gives substance to the marketing approach by creating long-term value for both the client, the organisation and society. He/she does this based on an analysis of data and research, with the aim of gauging the client's actual behaviour. He/she is able to translate this analysis into an action plan.
- BUSINESS DEVELOPMENT; Via co-creation with stakeholders, the Marketing professional designs unique and/or innovative concepts and revenue models to optimise value for all relevant stakeholders. He/she anticipates and/or initiates change and gains the support of the stakeholders during the development process.
- IMPLEMENTING; Based on the developed concept, the Marketing professional produces a sustainable marketing product or sub-product or service for existing and potential stakeholders. The Marketing professional puts forward creative solutions, facilitates parts of the implementation process, shows perseverance and takes financial responsibility in order to achieve the desired commercial result together with internal and external parties. He/she secures stakeholders’ commitment during implementation.
- Initiative
- Sense of responsibility
- Leadership
After finishing this course you:
- Have knowledge of a selection of relevant communication-theories and (group) conversation and discussion skills.
- Have extensively practised these theories and skills in several business conversation settings
- Have gained insight in and drawn up your personal development goals.
- Have read a book related to your personal development goals and presented it to your projectgroupmembers
Content
Level:
Intermediate
Content:
In this course the student gains knowledge about a selection of relevant communication-theories and conversation- and discussion skills. The student learns to apply these skills in business conversations which are held in the IPA. In addition the student has to draw up personal development skills, read a book about one of these personal goals and present this to the project group members. At the end the student reflects on his personal goals.
Literature/study materials:
Intermediate
Content:
In this course the student gains knowledge about a selection of relevant communication-theories and conversation- and discussion skills. The student learns to apply these skills in business conversations which are held in the IPA. In addition the student has to draw up personal development skills, read a book about one of these personal goals and present this to the project group members. At the end the student reflects on his personal goals.
Literature/study materials:
- For Marketing Management Bachelor Programme student: For the latest info, go to the reading list on intranet: Hanze.nl/marketingprogramme or the Blackboard course.
- For Exchange Students/Certificate Students: For the latest info, go to the reading list on intranet: Hanzegroningen.eu/exchangemm or the Blackboard course.
Included in programme(s)
School(s)
- School of Marketing Management and Financial Economic Management