Course: Corporate Strategy Written Exam credits: 2

Course code
IBVB07COS1A
Name
Corporate Strategy Written Exam
Study year
2021-2022
ECTS credits
2
Language
English
Coordinator
P.L. Schiphof
Modes of delivery
  • Tutorial
Assessments
  • Written Exam - Written, organised by STAD examinations

Learning outcomes

Course Learning Outcomes:
  • Analyse the (international) organization with regard to strategic resources and competences;
  • Apply models and tools of strategy to analyse the external environment of an organisation with a focus on (renewable) energy and resource depletion.
  • Evaluate the appropriateness of the strategy in the context of the organization, competitors and broader environment;
  • Create strategic advice on new business opportunities
Program Learning Outcomes from the IB Framework:
WT1.2, WT2.3, , LW20.2, LW24.2

Content

The course introduces students to key tools and concepts of strategic management. The focus lies on learning from case studies on world-famous organisations such as Alibaba, Apple, H&M, Ryanair, Airbnb and Manchester United FC.  By the end of the course students will be able to:
  • Execute strategic analysis of the environment and the organization
  • Assess the risk and uncertainty involved in decision making at the strategic level;
Evaluate the present strategy and formulate improvements to the strategy aligned with an organisation's objectives and new learning.

 
 
 

Included in programme(s)

School(s)

  • International Business School
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