Course: International Product Management 1 Written Exam credits: 3
- Course code
- IBVB14IPM1A
- Name
- International Product Management 1 Written Exam
- Study year
- 2021-2022
- ECTS credits
- 3
- Language
- English
- Coordinator
- M. Soltanifar
- Modes of delivery
-
- Lecture
- Assessments
-
- Written Exam - Written, organised by STAD examinations
Learning outcomes
Successful students should be able to:
Connection with competencies from the IB Professional Profile:
WT 1-3, WT 2-3, WT3-3, WW 4-3, WW 6-3, WW 7-3, LW 11-3, LW 12-3, LW 13-3, LW 14-3, TWM 15-3, TWM 17-3, TWM 19-3, TWM 24-3
- Describe the main concepts of product management and be able to illustrate them by using reference to current business practice;
- Explain and show understanding of the Product Life Cycle (PLC) concept and understand the managerial application and implications of the PLC concept in theory and practice;
- Describe and understand the importance of brand and product portfolios and be familiar with and show the ability to use the various methods for evaluating products within a company’s portfolio;
- Describe and show understanding of the stages of the New Product Development Process and their implications for product management;
- Design and show understanding of the methods for introduction of a New Product into a specific market
Connection with competencies from the IB Professional Profile:
WT 1-3, WT 2-3, WT3-3, WW 4-3, WW 6-3, WW 7-3, LW 11-3, LW 12-3, LW 13-3, LW 14-3, TWM 15-3, TWM 17-3, TWM 19-3, TWM 24-3
Content
Prerequisites:
IB students need to have been either on PLM or SAB, preferably both. With completing all credits in Osiris from either PLM or SAB.
Exchange students: previous knowledge of the corresponding subject area is required.
Content:
Weekly Schedule, Chapters to study available on IPM Blackboard site.
IB students need to have been either on PLM or SAB, preferably both. With completing all credits in Osiris from either PLM or SAB.
Exchange students: previous knowledge of the corresponding subject area is required.
Content:
Weekly Schedule, Chapters to study available on IPM Blackboard site.
Included in programme(s)
School(s)
- International Business School