Course: International Product Management 1 Assignment credits: 2

Course code
IBVB14IPM1C
Name
International Product Management 1 Assignment
Study year
2021-2022
ECTS credits
2
Language
English
Coordinator
M. Soltanifar
Modes of delivery
  • Assignment
Assessments
  • Assignment - Assignment

Learning outcomes

Successful students should be able to:
  • Describe the main concepts of product management and be able to illustrate them by using reference to current business practice;
  • Explain and show understanding of the Product life Cycle  (PLC) concept and understand the managerial application and implications of the PLC concept in theory and practice;
  • Describe and understand the importance of brand and product portfolios and be familiar with and show the ability to use the various methods for evaluating products within a company’s portfolio;
  • Describe and show understanding of the stages of the New Product Development Process and their implications for product management;
  • Design and show understanding of the methods for introduction of a New Product into a specific market

Connection with competencies from the IB Professional Profile:
WT 1-3, WT 2-3, WT3-3, WW 4-3, WW 6-3, WW 7-3, LW 11-3, LW 12-3, LW 13-3, LW 14-3, TWM 15-3, TWM 17-3, TWM 19-3, TWM 24-3

Content

Prerequisites: 
IB students need to have been either on PLM or SAB, preferably both. With completing all credits in Osiris from either PLM or SAB.
Exchange students: previous knowledge of the corresponding subject area is required.

Content: 
Weekly Schedule, Chapters to study available on IPM Blackboard site. 

 

Included in programme(s)

School(s)

  • International Business School
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