Course: International Marketing Strategy 1 Assignment credits: 2
- Course code
- IBVB14MST1C
- Name
- International Marketing Strategy 1 Assignment
- Study year
- 2021-2022
- ECTS credits
- 2
- Language
- English
- Coordinator
- M. Soltanifar
- Modes of delivery
-
- Assignment
- Assessments
-
- Assignment - Assignment
Learning outcomes
The student:
- Compares and contrasts international marketing strategies for different types of markets to justify companies’ choices.
- Debates about the role of marketing in the board room and describes ways how to be accountable as marketer,
- Appraises international marketing strategies chosen by various types of firms,
- Questions and integrates perspectives on international marketing strategy,
- Analyses how competitive advantage may be achieved or sustained.
Competencies from the IB Professional Profile:
Content
Prerequisites:
IB students need to have been either on PLM or SAB, preferably both. With completing all credits in Osiris from either PLM or SAB.
Exchange students: previous knowledge of the corresponding subject area is required.
Level: advanced (3)IB students need to have been either on PLM or SAB, preferably both. With completing all credits in Osiris from either PLM or SAB.
Exchange students: previous knowledge of the corresponding subject area is required.
Content:
The ability to perform a country analysis.
The ability to formulate market entry strategies
The ability to perform an analysis of the company's international position
The abilities to develop strategies in product development, pricing,
distribution and international advertising and promotion.
The course is divided into three main areas: analysis, strategy development
and implementation. There will be an introduction into internationalization
theories, market entry strategies and marketing planning. The course will
also deal with technologies relevant for marketing plan implementation.
The course will deal with the following topics:Marketing in the board room, standardization versus adaptation, marketing internationally to various markets (developing, emerging, BoP, advanced), and competitive advantage, SMTs versus multinationals and innovation.
The ability to perform a country analysis.
The ability to formulate market entry strategies
The ability to perform an analysis of the company's international position
The abilities to develop strategies in product development, pricing,
distribution and international advertising and promotion.
The course is divided into three main areas: analysis, strategy development
and implementation. There will be an introduction into internationalization
theories, market entry strategies and marketing planning. The course will
also deal with technologies relevant for marketing plan implementation.
Included in programme(s)
School(s)
- International Business School