Course: International Sales Management 1 Written Exam credits: 3
- Course code
- IBVB17ISM1A
- Name
- International Sales Management 1 Written Exam
- Study year
- 2021-2022
- ECTS credits
- 3
- Language
- English
- Coordinator
- C. Boots
- Modes of delivery
-
- Tutorial
- Assessments
-
- Written Exam - Written, organised by STAD examinations
Learning outcomes
Upon completion of this course, students should be able to:
WT 1-3, WT2-3,TWM 15-3, TWM 16-3, TWM 23-3
- classify the role of selling marketing / sales strategies in today's world;
- outline the sales environment;
- apply current sales techniques & sales management practises;
- evaluate & adapt the sales process;
- adapt (when needed) the sales process & sales management structure;
- evaluate hard information, soft information and data for taking sales process & sales management decisions;
- critically debate about sales (management) in the news.
WT 1-3, WT2-3,TWM 15-3, TWM 16-3, TWM 23-3
Content
Prerequisites:
IB students need to have been either on PLM or SAB, preferably both. With completing all credits in Osiris from either PLM or SAB.
Exchange students: previous knowledge of the corresponding subject area is required.
Content:
The course is a general introduction to selling and sales management underlining the importance of being part of company’s marketing. The course will teach the essentials of sales, management and how these subjects are interconnected in organization’s marketing mix
IB students need to have been either on PLM or SAB, preferably both. With completing all credits in Osiris from either PLM or SAB.
Exchange students: previous knowledge of the corresponding subject area is required.
Content:
The course is a general introduction to selling and sales management underlining the importance of being part of company’s marketing. The course will teach the essentials of sales, management and how these subjects are interconnected in organization’s marketing mix
Included in programme(s)
School(s)
- International Business School