Course: Brand Management 1 Written Exam credits: 3

Course code
LBVB19BRD1A
Name
Brand Management 1 Written Exam
Study year
2021-2022
ECTS credits
3
Language
English
Coordinator
E.A. Voerman
Modes of delivery
  • Education
Assessments
  • Written Exam - Written, organised by STAD examinations

Learning outcomes

Upon completion of this course, students should be able to:
  • explain the major elements of a brand; i.e. "what is a brand"?;
  • plan, develop & organise a brand marketing programme;
  • make decisions for current real life strategic & tactical (international) business cases;
  • explain what is marketing research and the marketing research industry; • develop, organise, practise and interpret a marketing research.
Program Learning Outcomes from the IB Framework:
WT 1-3, WT2-3, WW 6-3, LW 9-3, LW 11-3, LW 12-3, LW 13-3, LW 14-3, TWM 15-3, TWM 16-3, TWM 17-3, TWM 18-3, TWM 19-3, TWM 20-3, TWM 23-3, LW 11-3, TWM 24-3

Content

Prerequisites: 
IB students need to have been either on PLM or SAB, preferably both. With completing all credits in Osiris from either PLM or SAB.
Exchange students: previous knowledge of the corresponding subject area is required.

Content
Brand management, the theoretical and practical approach.
Marketing research, the theoretical and practical approach.
 
 

Included in programme(s)

School(s)

  • International Business School
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