Course: European Business Plan Project 1 credits: 5

Course code
European Business Plan Project 1
Study year
ECTS credits
J. van der Sluis
Modes of delivery
  • Education
  • Assignment - Assignment

Learning outcomes

Upon completion of this course, students should be able to:
  • Become aware and understand growth drivers and barriers of doing business internationally;
  • Identify and understand the implications of all relevant environmental forces at play when exporting to a key European market;
  • Understand and successfully apply a set of relevant strategic business tools in an integrated way;
  • Develop, present and critically reflect on a feasibility study, through group collaboration and teamwork;
  • Gain understanding of functional and behavioural competencies of international entrepreneurship
Competencies from the IB Programme Learning Outcomes (level 3):
WT 1, WT 3, WW 7, LW 8, LW 11, TWM 24


The course aims to develop a solid understanding of the importance of international trade, to stimulate international entrepreneurship and to skilfully apply the various course subjects and business tools into an area/feasibility study in the context of exporting a selected product or service into a key European country.

The course emphasizes the implications of all major environmental forces that require different business/marketing strategies abroad than are used in the home market; and in guiding students to present tailored solutions in an integrated way.

Included in programme(s)


  • International Business School