Course: European Business Plan Project 1 credits: 5
- Course code
- LBVB21EPP1
- Name
- European Business Plan Project 1
- Study year
- 2021-2022
- ECTS credits
- 5
- Language
- English
- Coordinator
- J. van der Sluis
- Modes of delivery
-
- Education
- Assessments
-
- Assignment - Assignment
Learning outcomes
Upon completion of this course, students should be able to:
WT 1, WT 3, WW 7, LW 8, LW 11, TWM 24
- Become aware and understand growth drivers and barriers of doing business internationally;
- Identify and understand the implications of all relevant environmental forces at play when exporting to a key European market;
- Understand and successfully apply a set of relevant strategic business tools in an integrated way;
- Develop, present and critically reflect on a feasibility study, through group collaboration and teamwork;
- Gain understanding of functional and behavioural competencies of international entrepreneurship
WT 1, WT 3, WW 7, LW 8, LW 11, TWM 24
Content
The course aims to develop a solid understanding of the importance of international trade, to stimulate international entrepreneurship and to skilfully apply the various course subjects and business tools into an area/feasibility study in the context of exporting a selected product or service into a key European country.
The course emphasizes the implications of all major environmental forces that require different business/marketing strategies abroad than are used in the home market; and in guiding students to present tailored solutions in an integrated way.
The course emphasizes the implications of all major environmental forces that require different business/marketing strategies abroad than are used in the home market; and in guiding students to present tailored solutions in an integrated way.
Included in programme(s)
School(s)
- International Business School