Course: International Innovation Experience and Communications credits: 5

Course code
LBVB21IEC1
Name
International Innovation Experience and Communications
Study year
2021-2022
ECTS credits
5
Language
English
Coordinator
R.A. Gibson
Modes of delivery
  • Education
Assessments
  • Portfolio - Portfolio assessment
  • Presentation - Presentation

Learning outcomes

Upon completion of this course, students should be able to:
  • Use creative thinking to transform an idea into a scalable business model;
  • Show willingness to apply the method of design sprint (derived from design thinking) to a real problem;
  • Use specified research methods to develop a validated business model;
  • Show their own design process based on the stages of Design Sprint and provides examples of each step;
  • Develop a prototype to demonstrate the business model;
  • Present the business idea in a pitch;
  • Be aware and understand the impact of innovations and innovative entrepreneurship of the (European business) community at large;
  • Search, analyse and evaluate ideas and put these ideas in writing towards purposes and verbal delivery of a presentation;
  • Incorporate the persuasive appeals of ethos, pathos, and logos into a presentation;
  • Present a (business) innovation to an international audience;
  • Critically analyse and in a constructive manner reflect on own and peers’ (written) presentations in light of structure, content, and style
Competencies from the IB Programme Learning Outcomes (at level 3): WT 1; WT 2; WT 3; WW 4; WW 6; TWM 24

Content

Design Sprint, Team Canvas, Ideation Tools, Customer Journey Map, Value Proposition Canvas, Business Model Canvas, Intermediate Pitch to Class, Persuasive Appeals

Included in programme(s)

School(s)

  • International Business School
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