Course: Purpose Economy & Sustainability credits: 5

Course code
Purpose Economy & Sustainability
Study year
ECTS credits
J. van der Sluis
Modes of delivery
  • Education
  • Essay purpose Economy - Assessment
  • Essay Sustainability - Assessment

Learning outcomes

Upon completion of this course, students should be able to:

  • Understand and explain the concept of Purpose Economy from a personal, social & societal perspective;
  • Review and identify multiple modes of employing the Purpose Economy concept in a business setting;
  • Identify and compare how to shape and build markets from a Purpose Economy perspective;
  • Understand the concept of sustainable development and be  aware of the impact of sustainable development on the global (business) community at large;
  • Be aware of, understand, and critically reflect on corporate sustainability drivers, related strategies, and business performance;
  • Understand and identify how to relate sustainable development to a business setting and to sustainability-related issues
Competencies from the IB Programme Learning Outcomes (at level 3): WT 1; WT 3; LW 9; LW 10;


The course focusses on developing an awareness and understanding of the driving forces behind Purpose Economy and Sustainability; apart, on differences and their interconnectedness.

Besides gaining an awareness and understanding, attention is paid to how to identify and employ methods of actual implementation of the concepts of Purpose Economy and Sustainability in nowadays business life.

Included in programme(s)


  • International Business School