Course: Integrated Project Assignment 7 credits: 5
- Course code
- CIVB20IPA7
- Name
- Integrated Project Assignment 7
- Study year
- 2022-2023
- ECTS credits
- 5
- Language
- English
- Coordinator
- B.M.P. de Vreede
- Modes of delivery
-
- Tutorial
- Assessments
-
- Integrated Project Assignment 7 - Other assessment
Learning outcomes
Upon successful completion of this course students will be able to:
- transform an unstructured and not specific problem into a structured and specific formulated problem statement, central research question and sub research questions.
- generate data from the external and internal environment with field and desk research.
- describe and analyse the external and internal environment, and draw conclusions about opportunities, threats, strengths and weaknesses.
- use different marketing models, concepts and/or theories in a correct way.
- describe the current situation (SWOT analysis), identify the strategic marketing issues and identify the gap between the current situation and the desired situation.
Content
Level:
Intermediate
Content:
In this course the students will work on a real life strategic marketing problem. The students will use a systematic route to tackle the problem. In this block they will focus on the current situation. The students will start with a research design and they will conduct secondary and primary research to describe the complete external and internal environment. Based upon this research the students conduct a thorough analysis, leading to conclusions and finally the results when chosen for an unchanged policy. The research, analysis and conclusions will be written in a research report.
Literature/study materials:
For the latest info, go to the reading list on intranet: Hanze.nl/marketingprogramme or the Blackboard course.
Intermediate
Content:
In this course the students will work on a real life strategic marketing problem. The students will use a systematic route to tackle the problem. In this block they will focus on the current situation. The students will start with a research design and they will conduct secondary and primary research to describe the complete external and internal environment. Based upon this research the students conduct a thorough analysis, leading to conclusions and finally the results when chosen for an unchanged policy. The research, analysis and conclusions will be written in a research report.
Literature/study materials:
For the latest info, go to the reading list on intranet: Hanze.nl/marketingprogramme or the Blackboard course.
Included in programme(s)
School(s)
- School of Business, Marketing and Finance