Course: Public Affairs credits: 5
- Course code
- ICVB20THY4
- Name
- Public Affairs
- Study year
- 2022-2023
- ECTS credits
- 5
- Language
- English
- Coordinator
- S. Veldstra
- Modes of delivery
-
- Assignment
- Tutorial
- Assessments
-
- Public Affairs - Other assessment
Learning outcomes
Competences | Programme learning outcomes Junior professionals: | Level 3 (final project phase) | Where assessed? |
Programme learning outcomes Junior professionals: | |||
|
| Analyse relevant developments for the organisation, monitor international and intercultural developments, and translate the implications for the organisation's communication policy. | Public Affairs |
| Monitor recent developments in the national and international professional field as well in as the media landscape, and use these insights for the organisation’s communication strategy. | N/A | |
|
| Conduct research in a methodological way, use suitable research methods and evaluate the research. | Public Affairs |
| Evaluate the needs, wishes and (inter)cultural factors of all relevant stakeholders, and translate them into a professional product. | Public Affairs | |
| Assess insights from knowledge and theory in order to support effective communication interventions. | N/A | |
|
| Develop a creative concept using creative methods and techniques, and account for the extent to which the concept is suitable for the target group as well as the organisation's goals. | N/A |
| Account for the application of channels and (digital) tools in order to deliver communication suitable for the target group. | N/A | |
| Create relevant content and/or a prototype of a professional product, and substantiate the way that it is/they are tailored to the organisation's goals. | N/A | |
|
| Design the communication plan for and organise the implementation of a complex professional product, taking into account target groups, goals and budgets. | N/A |
|
| Advise on the organisation's communication, taking into account the organisation's goals and communication strategy in a complex context. | Public Affairs |
| Communicate orally and in writing in a correct, target group-oriented, business-like and convincing manner, and are able to explain their points of view in both internal and external communication. | Public Affairs | |
|
| Organise interaction and collaboration, arrange networking or other meetings, expand their national and international network, and draw on this network for specific knowledge or information requirement. | N/A |
| Are able to think out of the box, experiment and create or co-create novel solutions. | Public Affairs |
Content
The Y4 Public Affairs Elective aims to provide you with a solid foundation both, when it comes to content relating to European Public Affairs in a wider sense and academic and professional skills. The objective of this module is to provide students with insights into the polity and politics of the European Union. Would you like to understand European dimensions of governance? Do you wish to become a policymaker, tackling transnational problems and implementing transnational solutions? Or would you like to find new ways as a public affairs professional or lobbyist to get your issues on the agenda and influence policymakers? If you have the interest and the motivation, this elective provides a solid foundation with regard to professional skills and academic skills to prepare students for a future career in Public Affairs management.
Included in programme(s)
School(s)
- School of Communication, Media & IT