Course: Media Tools credits: 5
- Course code
- ICVB20TLS1
- Name
- Media Tools
- Study year
- 2022-2023
- ECTS credits
- 5
- Language
- English
- Coordinator
- M.L. Borgijink
- Modes of delivery
-
- Assignment
- Practical / Training
- Assessments
-
- Media Tools - Other assessment
Learning outcomes
Competences | Programme learning outcomes Junior professionals: | Level 3 (final project phase) | Where assessed? |
Programme learning outcomes Junior professionals: | |||
|
| Analyse relevant developments for the organisation, monitor international and intercultural developments, and translate the implications for the organisation's communication policy. | N/A |
| Monitor recent developments in the national and international professional field as well in as the media landscape, and use these insights for the organisation’s communication strategy. | N/A | |
|
| Conduct research in a methodological way, use suitable research methods and evaluate the research. | N/A |
| Evaluate the needs, wishes and (inter)cultural factors of all relevant stakeholders, and translate them into a professional product. | N/A | |
| Assess insights from knowledge and theory in order to support effective communication interventions. | N/A | |
|
| Develop a creative concept using creative methods and techniques, and account for the extent to which the concept is suitable for the target group as well as the organisation's goals. | Media Tools |
| Account for the application of channels and (digital) tools in order to deliver communication suitable for the target group. | Media Tools | |
| Create relevant content and/or a prototype of a professional product, and substantiate the way that it is/they are tailored to the organisation's goals. | Media Tools | |
|
| Design the communication plan for and organise the implementation of a complex professional product, taking into account target groups, goals and budgets. | N/A |
|
| Advise on the organisation's communication, taking into account the organisation's goals and communication strategy in a complex context. | N/A |
| Communicate orally and in writing in a correct, target group-oriented, business-like and convincing manner, and are able to explain their points of view in both internal and external communication. | N/A | |
|
| Organise interaction and collaboration, arrange networking or other meetings, expand their national and international network, and draw on this network for specific knowledge or information requirement. | N/A |
| Are able to think out of the box, experiment and create or co-create novel solutions. | N/A |
Content
The modern communication professional is also a content creator. Messages are increasingly being spread through videos and animation.
In this course students will learn the basic principles and advanced techniques behind filmmaking; from making technically good shots with the right perspectives, angle and composition to editing the video material in Premiere Pro. An introduction to Adobe After Effects is included as well for making animations. Preferably this course is attended in combination with the Visual Language course so the student can combine the best of both worlds to make his or her final assignment.
Keywords: film, video, animation, camera training, Adobe Premiere Pro, Adobe After Effects
In this course students will learn the basic principles and advanced techniques behind filmmaking; from making technically good shots with the right perspectives, angle and composition to editing the video material in Premiere Pro. An introduction to Adobe After Effects is included as well for making animations. Preferably this course is attended in combination with the Visual Language course so the student can combine the best of both worlds to make his or her final assignment.
Keywords: film, video, animation, camera training, Adobe Premiere Pro, Adobe After Effects
Included in programme(s)
School(s)
- School of Communication, Media & IT