Competences | Programme learning outcomes Junior professionals: | Level 3 (final project phase) | Where assessed? |
Programme learning outcomes Junior professionals: | |
- Context & strategy
| - Identify relevant developments for the organisation, monitor international and intercultural developments, and translate the implications into communication policy.
| Analyse relevant developments for the organisation, monitor international and intercultural developments, and translate the implications for the organisation's communication policy. | N/A |
- Monitor developments in the professional field as well as in the national and international media landscape, and are able to translate these insights into communication strategy.
| Monitor recent developments in the national and international professional field as well in as the media landscape, and use these insights for the organisation’s communication strategy. | N/A |
- Target group & behaviour
| - Conduct applied research in a methodological way and use suitable research methods.
| Conduct research in a methodological way, use suitable research methods and evaluate the research. | N/A |
- Investigate the needs and wishes of the target group, and understand the contextual/cultural factors that affect the behaviour of the target group.
| Evaluate the needs, wishes and (inter)cultural factors of all relevant stakeholders, and translate them into a professional product. | N/A |
- Account for communication interventions based on knowledge, theory and research insights.
| Assess insights from knowledge and theory in order to support effective communication interventions. | N/A |
- Concept & creation
| - Elaborate a creative concept tailored to the wishes of the national or international target group and/or the organisation's goals.
| Develop a creative concept using creative methods and techniques, and account for the extent to which the concept is suitable for the target group as well as the organisation's goals. | N/A |
- Choose appropriate channels and (digital) tools in order to deliver communication suitable for the target group.
| Account for the application of channels and (digital) tools in order to deliver communication suitable for the target group. | Copywriting |
- Create relevant content tailored to the concept and the organisation's goals.
| Create relevant content and/or a prototype of a professional product, and substantiate the way that it is/they are tailored to the organisation's goals. | Copywriting |
- Planning & organisation
| - Design the plan for and organise the implementation of professional products, taking into account target groups, goals and budgets.
| Design the communication plan for and organise the implementation of a complex professional product, taking into account target groups, goals and budgets. | N/A |
- Persuasion & commitment
| - Advise on the organisation's communication as an internal and/or external adviser/consultant, taking into account the organisation's communication strategy.
| Advise on the organisation's communication, taking into account the organisation's goals and communication strategy in a complex context. | Copywriting |
- Communicate[1] orally and in writing in a correct, target group-oriented, business-like and concise manner, and consequently create commitment.
| Communicate orally and in writing in a correct, target group-oriented, business-like and convincing manner, and are able to explain their points of view in both internal and external communication. | Copywriting |
- Connection &
facilitation | - Organise interaction and collaboration, arrange networking or other meetings, expand their national and international network, and draw on this network for specific knowledge or information.
| Organise interaction and collaboration, arrange networking or other meetings, expand their national and international network, and draw on this network for specific knowledge or information requirement. | N/A |
- Recognise opportunities, develop initiatives and dare to experiment.
| Are able to think out of the box, experiment and create or co-create novel solutions. | N/A |