Course: Social Media and Content Creation credits: 5
- Course code
- ICVB20TLS5
- Name
- Social Media and Content Creation
- Study year
- 2022-2023
- ECTS credits
- 5
- Language
- English
- Coordinator
- S. Veldstra
- Modes of delivery
-
- Lecture
- Project-based learning
- Assessments
-
- Social Media and Content Creation - Other assessment
Learning outcomes
Competences | Programme learning outcomes Junior professionals: | Level 3 (final project phase) | Where assessed? |
Programme learning outcomes Junior professionals: | |||
|
| Analyse relevant developments for the organisation, monitor international and intercultural developments, and translate the implications for the organisation's communication policy. | N/A |
| Monitor recent developments in the national and international professional field as well in as the media landscape, and use these insights for the organisation’s communication strategy. | Social Media and Content Creation | |
|
| Conduct research in a methodological way, use suitable research methods and evaluate the research. | N/A |
| Evaluate the needs, wishes and (inter)cultural factors of all relevant stakeholders, and translate them into a professional product. | Social Media and Content Creation | |
| Assess insights from knowledge and theory in order to support effective communication interventions. | N/A | |
|
| Develop a creative concept using creative methods and techniques, and account for the extent to which the concept is suitable for the target group as well as the organisation's goals. | N/A |
| Account for the application of channels and (digital) tools in order to deliver communication suitable for the target group. | Social Media and Content Creation | |
| Create relevant content and/or a prototype of a professional product, and substantiate the way that it is/they are tailored to the organisation's goals. | Social Media and Content Creation | |
|
| Design the communication plan for and organise the implementation of a complex professional product, taking into account target groups, goals and budgets. | N/A |
|
| Advise on the organisation's communication, taking into account the organisation's goals and communication strategy in a complex context. | N/A |
| Communicate orally and in writing in a correct, target group-oriented, business-like and convincing manner, and are able to explain their points of view in both internal and external communication. | N/A | |
|
| Organise interaction and collaboration, arrange networking or other meetings, expand their national and international network, and draw on this network for specific knowledge or information requirement. | N/A |
| Are able to think out of the box, experiment and create or co-create novel solutions. | N/A |
Content
In this course, students will develop a social media strategy and storylines with content for an organisation. The strategy and storylines will be developed based on the customer journey, online marketing funnel, and KPIs. The students create and develop different types of content for their storylines that are suitable for all the specific stages in the customer journey. Students learn about different social media platforms, their algorithms and how to create the best suitable content for each platform. Students also learn about web care, community building and community management. All these topics will be included in the social media strategy and will be made visible in the storylines.
Included in programme(s)
School(s)
- School of Communication, Media & IT