Course: Professional Skills 5: Consultancy & Argumentation credits: 5

Course code
ICVB21CPD3
Name
Professional Skills 5: Consultancy & Argumentation
Study year
2022-2023
ECTS credits
5
Language
English
Coordinator
L.T. Stoica
Modes of delivery
  • Practical / Training
Assessments
  • Advisory Skills 5 - Other assessment
  • Language 5 - Other assessment

Learning outcomes

Competences Programme learning outcomes (PLO) at level 2
Junior professionals:		 Test for which the PLO applies
  1. Context & strategy
  1. Monitor developments in the professional field as well as in the national and international media landscape, and are able to translate these insights into communication strategy.
 Advisory Skills 5
  1. Target group & behaviour
  1. Conduct applied research in a methodological way and use suitable research methods.
 Language 5
  1. Investigate the needs and wishes of the target group, and understand the contextual/cultural factors that affect the behaviour of the target group.
 Language 5
  1. Persuasion & commitment
  1. Advise on the organisation's communication as an internal and/or external adviser/consultant, taking into account the organisation's communication strategy.
 Advisory Skills 5
  1. Communicate orally and in writing in a correct, target group-oriented, business-like and concise manner, and consequently create commitment.
 Advisory Skills 5
Language 5

Content

Advisory Skills 5 focuses on: (1) the role and behaviour of the communication consultant with an accent on client orientation interviews in multicultural settings and (2) creating critical summaries as the basis for literature reviews in research reports. Business report writing is also touched upon. 

Language 5 focuses on writing an argumentative essay. Students learn how to construct and structure arguments in order to write persuasive texts, in preparation for correct argumentation in research reports.
 

Included in programme(s)

School(s)

  • School of Communication, Media & IT
Back to search