Course: Project Energy credits: 10
- Course code
- ICVB21PRJE
- Name
- Project Energy
- Study year
- 2022-2023
- ECTS credits
- 10
- Language
- English
- Coordinator
- E.A. Mingardo
- Modes of delivery
-
- Assignment
- Peer feedback
- Problem-based learning
- Project-based learning
- Supervision
- Assessments
-
- Intercultural Communication - Other assessment
- Project - Other assessment
Learning outcomes
Competences | Programme learning outcomes Junior professionals: | Level 3 (final project phase) | Where assessed? |
Programme learning outcomes Junior professionals: | |||
|
| Analyse relevant developments for the organisation, monitor international and intercultural developments, and translate the implications for the organisation's communication policy. | Project Y4 |
| Monitor recent developments in the national and international professional field as well in as the media landscape, and use these insights for the organisation’s communication strategy. | Project Y4 | |
|
| Conduct research in a methodological way, use suitable research methods and evaluate the research. | Project Y4 + ICC |
| Evaluate the needs, wishes and (inter)cultural factors of all relevant stakeholders, and translate them into a professional product. | Project Y4 + ICC | |
| Assess insights from knowledge and theory in order to support effective communication interventions. | Project Y4 + ICC | |
|
| Develop a creative concept using creative methods and techniques, and account for the extent to which the concept is suitable for the target group as well as the organisation's goals. | Project Y4 |
| Account for the application of channels and (digital) tools in order to deliver communication suitable for the target group. | Project Y4 | |
| Create relevant content and/or a prototype of a professional product, and substantiate the way that it is/they are tailored to the organisation's goals. | Project Y4 | |
|
| Design the communication plan for and organise the implementation of a complex professional product, taking into account target groups, goals and budgets. | N/A |
|
| Advise on the organisation's communication, taking into account the organisation's goals and communication strategy in a complex context. | Project Y4 + ICC |
| Communicate orally and in writing in a correct, target group-oriented, business-like and convincing manner, and are able to explain their points of view in both internal and external communication. | Project Y4 + ICC | |
|
| Organise interaction and collaboration, arrange networking or other meetings, expand their national and international network, and draw on this network for specific knowledge or information requirement. | N/A |
| Are able to think out of the box, experiment and create or co-create novel solutions. | N/A |
Content
The Project in year 4 is the last project module offered by the Bachelor of International Communication before the Graduation Assignment. The assignments stem from the societal challenges in energy transition towards a sustainable future in Europe.
In all cases, students work in project groups in close cooperation with professional clients. The assignments are based on current challenges and/or opportunities experienced by the clients, and require a proactive mind-set. In addition to carrying out research with the purpose of developing strategic solutions for communication issues that the organisation is facing, students are also challenged to bridge multiple interests and to become acquainted with new learning contexts and roles.
ICC: Students, in their communication consulting role, will explore determinant cultural aspects linked to the client assignment (project) and test their own assumptions and biases while training specific intercultural competences: how to use frameworks for cross-cultural research, how to deal with resistance in assignment negotiations, how to persuade during client presentations, how to communicate (written and oral) with international clients and stakeholders.
In all cases, students work in project groups in close cooperation with professional clients. The assignments are based on current challenges and/or opportunities experienced by the clients, and require a proactive mind-set. In addition to carrying out research with the purpose of developing strategic solutions for communication issues that the organisation is facing, students are also challenged to bridge multiple interests and to become acquainted with new learning contexts and roles.
ICC: Students, in their communication consulting role, will explore determinant cultural aspects linked to the client assignment (project) and test their own assumptions and biases while training specific intercultural competences: how to use frameworks for cross-cultural research, how to deal with resistance in assignment negotiations, how to persuade during client presentations, how to communicate (written and oral) with international clients and stakeholders.
Included in programme(s)
School(s)
- School of Communication, Media & IT