Course: Communication- and Media Theory 2 credits: 5
- Course code
- ICVP14OTP2
- Name
- Communication- and Media Theory 2
- Study year
- 2022-2023
- ECTS credits
- 5
- Language
- English
- Coordinator
- S. Veldstra
- Modes of delivery
-
- Guest lecture
- Lecture
- Tutorial
- Assessments
-
- Communication- and Media Theory 2 - Computer, organised by STAD examinations
Learning outcomes
The following competencies are developed at level 1:
1. Intercultural and international communication
1.2 The student demonstrates awareness of different (organizational) cultures and styles of communication and adjusts professional behaviour accordingly.
3. Analysing and researching
3.3 The student applies theory and often-used professional methods in order to come up with solutions or communication interventions for organisation Content
Do all communication professionals operate in the same way? What do they do exactly? Are the tasks and activities of a communication professional dependent on the type of organisation they work for? How and who decides on what tasks to set effective communication professionals?
This course module will provide the student with a theoretical platform in order to try and answer these questions. We will be exploring the different forms of communication (e.g. marketing communication, public affairs, lobbying, public relations, information, education), and discuss how the relationship between ‘sender’ and ‘receiver’ has evolved over the last sixty years. The student will also be taught basic terms and definitions from economics and organisational theory to enable him/her to say something useful as to why businesses behave the way they do and the role of the communication professional within that context.
In addition, the student will be learning how to conduct research of an organisation, which includes desk research, producing topic webs, and how to use interviews as a research tool.
This course module will provide the student with a theoretical platform in order to try and answer these questions. We will be exploring the different forms of communication (e.g. marketing communication, public affairs, lobbying, public relations, information, education), and discuss how the relationship between ‘sender’ and ‘receiver’ has evolved over the last sixty years. The student will also be taught basic terms and definitions from economics and organisational theory to enable him/her to say something useful as to why businesses behave the way they do and the role of the communication professional within that context.
In addition, the student will be learning how to conduct research of an organisation, which includes desk research, producing topic webs, and how to use interviews as a research tool.
Included in programme(s)
School(s)
- School of Communication, Media & IT