Course: International Strategy credits: 2
- Course code
- TBVH2INS
- Name
- International Strategy
- Study year
- 2022-2023
- ECTS credits
- 2
- Language
- English
- Coordinator
- M.W. Visscher
- Modes of delivery
-
- Education
- Assessments
-
- International Strategy - Computer, organised by STAD examinations
Learning outcomes
Students can determine the relevant factors to perform an external analysis in an international business environment;
Students can determine the relevant factors to perform an internal analysis;
Students can deduce and develop alternative international (marketing) strategies from the combined outcomes of the internal and external analyses;
Students can judge the feasibility of different strategic options.
Students can determine the relevant factors to perform an internal analysis;
Students can deduce and develop alternative international (marketing) strategies from the combined outcomes of the internal and external analyses;
Students can judge the feasibility of different strategic options.
Content
The course 'International Strategy' deals with making strategic decisions in an international context. The course provides insight in subjects that are relevant to different levels of internationalization. It prepares students to deal with relevant issues and steps to be taken in entering foreign markets and making international investment decisions.
Included in programme(s)
School(s)
- Institute of Engineering