Course: Integrated Project Assignment 7 credits: 5
- Course code
- CIVB20IPA7
- Name
- Integrated Project Assignment 7
- Study year
- 2023-2024
- ECTS credits
- 5
- Language
- English
- Coordinator
- B.M.P. de Vreede
- Modes of delivery
-
- Tutorial
- Assessments
-
- Integrated Project Assignment 7 - Other assessment
Learning outcomes
Upon successful completion of this course students will be able to
- transform an unstructured and not specific problem into a structured and specifically formulated problem statement, central research question and sub-research questions;
- generate data from the external and internal environment with field- and desk research;
- describe and analyse the external- and internal environment, and draw conclusions about opportunities, threats, strengths and weaknesses;
- use different marketing models, concepts and/or theories in a correct way;
- describe the current situation (SWOT analysis), identify the strategic marketing issues and identify the gap between the current situation and the desired situation.
Content
Level
Intermediate
Content
In this course the students will work on a real-life strategic marketing problem. The students will use a systematic route to tackle the problem. In this block they will focus on the current situation. The students will start with a research design and they will conduct secondary and primary research to describe the complete external and internal environment. Based upon this research the students conduct a thorough analysis, leading to conclusions and finally the results when chosen for an unchanged policy. The research, analysis and conclusions will be written in a research report.
Literature/study materials
For the latest info, go to the reading list on the intranet: Hanze.nl/marketingprogramme or the Blackboard course.
Intermediate
Content
In this course the students will work on a real-life strategic marketing problem. The students will use a systematic route to tackle the problem. In this block they will focus on the current situation. The students will start with a research design and they will conduct secondary and primary research to describe the complete external and internal environment. Based upon this research the students conduct a thorough analysis, leading to conclusions and finally the results when chosen for an unchanged policy. The research, analysis and conclusions will be written in a research report.
Literature/study materials
For the latest info, go to the reading list on the intranet: Hanze.nl/marketingprogramme or the Blackboard course.
Included in programme(s)
School(s)
- School of Business, Marketing and Finance