Course: Report Company Assignment credits: 24

Course code
CIVB21WPR
Name
Report Company Assignment
Study year
2023-2024
ECTS credits
24
Language
English
Coordinator
Y.A. Chuhu
Modes of delivery
  • Action learning
  • Assignment
  • Individual supervision
  • International work placement
  • Practical / Training
  • Problem-based learning
  • Project-based learning
  • Work placement
Assessments
  • Report Company Assignment - Other assessment

Learning outcomes

Competences
  • SETTING A COURSE; The Marketing professional maps out a marketing approach. He/she does this based on his/her vision, opportunities he/she identifies in the market and the long-term competitive advantage of the organisation where he/she works. Because he/she does not work within a vacuum, the Marketing professional is a bridge-builder who connects both knowledge and people.
  • CREATING VALUE; The Marketing professional gives substance to the marketing approach by creating long-term value for both the client, the organisation and society. He/she does this based on an analysis of data and research, with the aim of gauging the client's actual behaviour. He/she is able to translate this analysis into an action plan.
  • BUSINESS DEVELOPMENT; Via co-creation with stakeholders, the Marketing professional designs unique and/or innovative concepts and revenue models to optimise value for all relevant stakeholders. He/she anticipates and/or initiates change and gains the support of the stakeholders during the development process.
  • IMPLEMENTING; Based on the developed concept, the Marketing professional produces a sustainable marketing product or sub-product or service for existing and potential stakeholders. The Marketing professional puts forward creative solutions, facilitates parts of the implementation process, shows perseverance and takes financial responsibility in order to achieve the desired commercial result together with internal and external parties. He/she secures stakeholders’ commitment during implementation.
21st-century skills
  • Initiative
  • Commercial awareness
  • Critical thinking
Learning Outcomes
The student can:
  • independently set up and conduct basic customer-oriented market research using both desk and field research and can produce an analysis, conclusions and substantiated recommendations;
  • formulate a SMART marketing goal and can independently - using the PDCA- cycle -, plan, set up, conduct and evaluate a basic marketing activity, taking into consideration the culture of the targeted audience.

Content

Level
Intermediate
Advanced

Content

During his/her placement the student works on an assignment given by the placement company, which consists of two parts:
  1. a basic market research on how to reach the SMART objective set in the start document. The research has a sound research conclusion;
  2. a basic marketing campaign, which is set up based on the conclusion from research carried out by the student earlier.
The student independently performs these two parts and writes a report explaining both the conducted research and the performed campaign.

Literature/study materials
For the latest info, go to the reading list on the intranet: Hanze.nl/marketingprogramme or the Blackboard course.

Prerequisites
For credit prerequisites please check TER or MM work placement manual.

 

Included in programme(s)

School(s)

  • School of Business, Marketing and Finance
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