Course: Preparations Final Projects credits: 5

Course code
CIVB22PFP
Name
Preparations Final Projects
Study year
2023-2024
ECTS credits
5
Language
English
Coordinator
H. Meijer
Modes of delivery
  • Tutorial
Assessments
  • Preparations Final Projects - Other assessment

Learning outcomes

Competences
  • SETTING A COURSE; The Marketing professional maps out a marketing approach. He/she does this based on his/her vision, opportunities he/she identifies in the market and the long-term competitive advantage of the organisation where he/she works. Because he/she does not work within a vacuum, the Marketing professional is a bridge-builder who connects both knowledge and people.
  • CREATING VALUE; The Marketing professional gives substance to the marketing approach by creating long-term value for both the client, the organisation and society. He/she does this based on an analysis of data and research, with the aim of gauging the client's actual behaviour. He/she is able to translate this analysis into an action plan.
  • BUSINESS DEVELOPMENT; Via co-creation with stakeholders, the Marketing professional designs unique and/or innovative concepts and revenue models to optimise value for all relevant stakeholders. He/she anticipates and/or initiates change and gains the support of the stakeholders during the development process.
  • IMPLEMENTING; Based on the developed concept, the Marketing professional produces a sustainable marketing product or sub-product or service for existing and potential stakeholders. The Marketing professional puts forward creative solutions, facilitates parts of the implementation process, shows perseverance and takes financial responsibility in order to achieve the desired commercial result together with internal and external parties. He/she secures stakeholders’ commitment during implementation.
21st-century skills
  • Creativity
  • Teamwork
  • Initiative
  • Perseverance
  • Adaptability
  • Communication
  • Sense of responsibility
  • Commercial awareness
  • Leadership
  • Curiosity
  • Critical thinking
Learning Outcomes
After completing this course the student is able to
  1. criticise management questions, research questions, conceptual models and methodologies;  
  2. independently construct management questions, research questions and a conceptual model based on a company issue; 
  3. independently select an appropriate methodology to examine research questions;
  4. independently create a research proposal that functions as an educational tool to start the graduation project. 

Content

Level
Intermediate

Content
The course Preparation Final Project serves as a stepping stone for the Graduation Project. The course initially reviews essential elements from a research proposal, after which the student constructs his/her own research proposal. In the first half of the course we use teacher-provided material. The second half of the course is based on the student and the company they selected, and which was approved for the Graduation Project. The assessment of the course is individual, based on the research proposal constructed by the student. This approved proposal serves as an entry requirement for the Graduation Project.

Literature/study materials
For the latest info, go to the reading list on the intranet: Hanze.nl/marketingprogramme or the Blackboard course.

 

Included in programme(s)

School(s)

  • School of Business, Marketing and Finance
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