Course: Integrated Project Assignment 3 credits: 5
- Course code
- CIVP20IPA3
- Name
- Integrated Project Assignment 3
- Study year
- 2023-2024
- ECTS credits
- 5
- Language
- English
- Coordinator
- C. Mesegué Terradas
- Modes of delivery
-
- Lecture
- Tutorial
- Assessments
-
- Integrated Project Assignment 3 Game - Other assessment
- IPA3 - Business Model - Other assessment
Learning outcomes
.Upon successful completion of this course students will be able to
- work together as a management team of a company;
- set up a company strategy for a virtual company;
- analyse and interpret the result of their company and make follow-up decisions to improve the overall result of their company;
- report and analyse their results to their investor and to their coach, and they can distinguish between the two roles;
- able to define the steps of the design thinking process and their means and have the knowledge of methodologies that enhance creative thinking;
- identify a relevant target audience, customer segments and build a complementary persona and empathy map;
- take all steps in the design thinking process and analyse the steps taken;
- define a research question based on the empathy phase of design thinking and come up with a significant quantity of ideas (diverging phase). Through a selection process (converging phase) based on selection criteria, students select at least 6 viable ideas to prototype and test at least one final prototype;
- understand and apply the workings of the Business Model Canvas and Customer Discovery to validate business models;
- define the steps of the design thinking process and their means and has the knowledge of methodologies that enhance creative thinking;
- identify a relevant target audience, customer segments and build a complementary persona and empathy map.
Content
Level
Introduction
Introduction
Content
The integrated project assignment 3 consists of two elements.
The Game: Venture Strategy - Bikes
For IPA 3 the students will play a virtual international marketing and management game combined with additional IPA assignments. In this game the teams will start a virtual company, producing and selling bicycles, at an international market. Students will report to a venture capitalist who will invest money in the students' company. The students will need to be able to explain what they did with this investment.
Design Thinking
How to find that customer need? How to solve that specific problem? What exactly is the problem? In a 2-day intensive hackathon, you will answer these questions using the technique of Design thinking. This will also be the preparation for block 4, where you will be able to show your entrepreneurial skills!
Literature/study materials
For the latest info, go to the reading list on the intranet: Hanze.nl/marketingprogramme or the Blackboard course.
The integrated project assignment 3 consists of two elements.
The Game: Venture Strategy - Bikes
For IPA 3 the students will play a virtual international marketing and management game combined with additional IPA assignments. In this game the teams will start a virtual company, producing and selling bicycles, at an international market. Students will report to a venture capitalist who will invest money in the students' company. The students will need to be able to explain what they did with this investment.
Design Thinking
How to find that customer need? How to solve that specific problem? What exactly is the problem? In a 2-day intensive hackathon, you will answer these questions using the technique of Design thinking. This will also be the preparation for block 4, where you will be able to show your entrepreneurial skills!
Literature/study materials
For the latest info, go to the reading list on the intranet: Hanze.nl/marketingprogramme or the Blackboard course.
Included in programme(s)
School(s)
- School of Business, Marketing and Finance