Course: Professional Identity 4 credits: 5
- Course code
- CIVP23PI4
- Name
- Professional Identity 4
- Study year
- 2023-2024
- ECTS credits
- 5
- Language
- English
- Coordinator
- J. Jager
- Modes of delivery
-
- Tutorial
- Assessments
-
- Business Communication English 4 - Computer, organised by STAD examinations
- Professional Intercultural Communication 4 - Other assessment
Learning outcomes
Having completed this course, the students will be able to:
- Use and apply a wide range of business-related vocabulary and selected grammatical structures;
- Show and apply their reading comprehension as a critical reader of academic articles;
- Summarize information from academic sources, distinguishing between main ideas and details;
- Create a portfolio demonstrating their understanding of various international business cultures, etiquette, and consequences thereof in business communication;
- Give an attractive and convincing sales pitch;
- Hold a sales conversation with a potential customer in both a B2B and B2C setting, showing the ability to identify the customers’ needs and the ability to close a deal;
- Identify the principles of persuasive language and apply these in their own written and spoken business communication.
Content
Level:
Introduction
Introduction
Content:
Literature/study materials:
For the latest info, go to the reading list on the intranet: Hanze.nl/marketingprogramme or the Blackboard course.
Entrepreneurship.
In this fourth and final block of year 1, the focus is on entrepreneurship. Students will work on a service or product in their IPA project, which they are actually going to invest in and sell. As part of this process, students will learn how to manage themselves in international business cultures and communicate accordingly, showcasing their knowledge in a sales pitch as well as in a sales conversation. To support their process, students will practice their reading comprehension skills and, through summarising academic texts, learn how to distinguish between main and side issues.
In this fourth and final block of year 1, the focus is on entrepreneurship. Students will work on a service or product in their IPA project, which they are actually going to invest in and sell. As part of this process, students will learn how to manage themselves in international business cultures and communicate accordingly, showcasing their knowledge in a sales pitch as well as in a sales conversation. To support their process, students will practice their reading comprehension skills and, through summarising academic texts, learn how to distinguish between main and side issues.
Literature/study materials:
For the latest info, go to the reading list on the intranet: Hanze.nl/marketingprogramme or the Blackboard course.
Included in programme(s)
School(s)
- School of Business, Marketing and Finance