Course: Communication- and Research Theory 1 credits: 5

Course code
ICVB15CPD2
Name
Communication- and Research Theory 1
Study year
2023-2024
ECTS credits
5
Language
English
Coordinator
K.F. Drozd
Modes of delivery
  • Lecture
  • Tutorial
Assessments
  • Communication- and Research Theory 1 - Computer, organised by STAD examinations

Learning outcomes

Competences Programme learning outcomes (PLOs) at level 2
Junior professionals:		 Test for which the PLO applies
  1. Context & strategy
  1. Investigate developments in the national and international professional field as well as in the media landscape, and use these insights for the organisation’s communication strategy.
 Communication- and Research Theory 1
  1. Target group & behaviour
  1. Conduct research in a methodological way and apply suitable research methods.
 Communication- and Research Theory 1
  1. Analyse the needs, wishes and intercultural factors of multiple stakeholders, and translate them into a simple professional product.
 Communication- and Research Theory 1
  1. Select relevant knowledge, theory and research insights, and apply them in order to support effective communication interventions.
 Communication- and Research Theory 1

Content

In the conceptual line communication theories and research skills from year 1 are deepened and broadened. Theories related to campaign development are offered. The student learns to select relevant theories. At the same time students study and learn to apply the first two phases of design research (orientation and analysis) with the aim of designing a campaign.

Included in programme(s)

School(s)

  • School of Communication, Media & IT
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