Course: Visual Communication credits: 5
- Course code
- ICVB20THY1
- Name
- Visual Communication
- Study year
- 2023-2024
- ECTS credits
- 5
- Language
- English
- Coordinator
- D.J. Visser
- Modes of delivery
-
- Action learning
- Assignment
- Guest lecture
- Lecture
- Peer feedback
- Practical / Training
- Tutorial
- Assessments
-
- Visual Communication - Other assessment
Learning outcomes
The following competencies are assessed on level 3:
2. Target group & behaviour
PLO3: Conduct research in a methodological way, use suitable research methods and evaluate the research.
PLO4: Evaluate the needs, wishes and (inter)cultural factors of all relevant stakeholders, and translate them into a professional product.
PLO5: Assess insights from knowledge and theory in order to support effective communication interventions.
3. Concept & creation
PLO6: Develop a creative concept using creative methods and techniques, and account for the extent to which the concept is suitable for the target group as well as the organisation's goals.
PLO7: Account for the application of channels and (digital) tools in order to deliver communication suitable for the target group.
PLO8: Create relevant content and/or a prototype of a professional product, and substantiate the way that it is/they are tailored to the organisation's goals.
2. Target group & behaviour
PLO3: Conduct research in a methodological way, use suitable research methods and evaluate the research.
PLO4: Evaluate the needs, wishes and (inter)cultural factors of all relevant stakeholders, and translate them into a professional product.
PLO5: Assess insights from knowledge and theory in order to support effective communication interventions.
3. Concept & creation
PLO6: Develop a creative concept using creative methods and techniques, and account for the extent to which the concept is suitable for the target group as well as the organisation's goals.
PLO7: Account for the application of channels and (digital) tools in order to deliver communication suitable for the target group.
PLO8: Create relevant content and/or a prototype of a professional product, and substantiate the way that it is/they are tailored to the organisation's goals.
Content
As a junior communication professional you will soon be working in a world in which almost everything seems to revolve around images. And that not only includes the fast-growing visual social media such as Snapchat, Instagram, Pinterest and YouTube. Images, symbols, icons, colors and infographics are also very important in offline communication. How are you going to use images? Can you make well-considered choices for the correct use of images on the right medium and channel?
During the 6 lectures and seminars on Visual Communication, we guide you through the different theories behind (the application of) visual language and visual grammar. Through short lectures and interactive work forms you learn the latest insights and facts and especially apply those in concepts and prototypes. We will take you along, among other things, the semiotics of Claude Lévi-Straus and Umberto Eco, the effect of classical image rhetoric on social media, framing, camera work, design, use of color, viewing behavior and arcs of suspense. In short, instruments with which you can carry out well-founded design-oriented research into each prototype and product in which visual communication is the key.
These lectures focus on viewing, analyzing and applying. We view and analyze clips and in addition, you conduct online and offline research.
Included in programme(s)
School(s)
- School of Communication, Media & IT