Course: Social Media and Content Creation credits: 5
- Course code
- ICVB20TLS5
- Name
- Social Media and Content Creation
- Study year
- 2023-2024
- ECTS credits
- 5
- Language
- English
- Coordinator
- S. Veldstra
- Modes of delivery
-
- Lecture
- Project-based learning
- Assessments
-
- Social Media and Content Creation - Other assessment
Learning outcomes
The following competencies are assessed on level 3:
1. Context & strategy
PLO2: Monitor recent developments in the national and international professional field as well in as the media landscape, and use these insights for the organisation’s communication strategy.
2. Target group & behaviour
PLO4: Evaluate the needs, wishes and (inter)cultural factors of all relevant stakeholders, and translate them into a professional product.
3. Concept & creation
PLO7: Account for the application of channels and (digital) tools in order to deliver communication suitable for the target group.
PLO8: Create relevant content and/or a prototype of a professional product, and substantiate the way that it is/they are tailored to the organisation's goals.
1. Context & strategy
PLO2: Monitor recent developments in the national and international professional field as well in as the media landscape, and use these insights for the organisation’s communication strategy.
2. Target group & behaviour
PLO4: Evaluate the needs, wishes and (inter)cultural factors of all relevant stakeholders, and translate them into a professional product.
3. Concept & creation
PLO7: Account for the application of channels and (digital) tools in order to deliver communication suitable for the target group.
PLO8: Create relevant content and/or a prototype of a professional product, and substantiate the way that it is/they are tailored to the organisation's goals.
Content
In this course, students will develop a social media strategy and storylines with content for an organisation. The strategy and storylines will be developed based on the customer journey, online marketing funnel, and KPIs. The students create and develop different types of content for their storylines that are suitable for all the specific stages in the customer journey. Students learn about different social media platforms, their algorithms and how to create the best suitable content for each platform. Students also learn about web care, community building and community management. All these topics will be included in the social media strategy and will be made visible in the storylines.
Included in programme(s)
School(s)
- School of Communication, Media & IT