Course: Project Campaign 1 credits: 5

Course code
ICVB21CPD1
Name
Project Campaign 1
Study year
2023-2024
ECTS credits
5
Language
English
Coordinator
E.H.C. Jessen
Modes of delivery
  • Assignment
  • Project-based learning
Assessments
  • Campaign 1 - Project - Other assessment
  • Visual Communication 5 - Other assessment

Learning outcomes

Competences Programme learning outcomes (PLO) at level 2
Junior professionals:		 Test for which the PLO applies
  1. Context & strategy
  1. Identify relevant developments for the organisation, monitor international and intercultural developments, and translate the implications into communication policy.
 PROJECT  Campaign 1
  1. Monitor developments in the professional field as well as in the national and international media landscape, and are able to translate these insights into communication strategy.
 PROJECT  Campaign 1
  1. Target group & behaviour
  1. Conduct applied research in a methodological way and use suitable research methods.
 PROJECT  Campaign 1
  1. Investigate the needs and wishes of the target group, and understand the contextual/cultural factors that affect the behaviour of the target group.
 PROJECT  Campaign 1
  1. Account for communication interventions based on knowledge, theory and research insights.
 PROJECT  Campaign 1
  1. Concept & creation
  1. Elaborate a creative concept tailored to the wishes of the national or international target group and/or the organisation's goals. 
 Visual Communication 5
  1. Create relevant content tailored to the concept and the organisation's goals.
 Visual Communication 5
  1. Planning & organisation
  1. Design the plan for and organise the implementation of professional products, taking into account target groups, goals and budgets.
 PROJECT  Campaign 1
  1. Persuasion & commitment
  1. Communicate orally and in writing in a correct, target group-oriented, business-like and concise manner, and consequently create commitment.
 PROJECT  Campaign 1
  1. Persuasion & commitment
  1. Organise interaction and collaboration, arrange networking or other meetings, expand their national and international network, and draw on this network for specific knowledge or information.
 PROJECT  Campaign

Content

Campaign 1 - Project:
To engaged their consumers and communicate effectively with them, companies work on understanding their needs and current behaviour. Authorities, NGOs and businesses try to exercise influence on different kinds of behaviour, which is not easy. There are many examples of communication campaigns that successfully stimulate healthy, responsible and safe behaviour (drinking less alcohol, organ donation, traffic campaigns).

As a consultant in communication, the student works on an assignment from a real client who needs help with a communication problem. The assignment is suited for designing a creative (marketing) communication campaign. The campaign is aimed at behavioural change and can be related to sustainability. 
 
The student works in a team in which: members mutually inspire each other, networks and expertise are shared, and creative techniques are applied.

Visual Communication 5: 
The students create individually a corporate identity mock-up and website design for their own communication agency. 
 

Included in programme(s)

School(s)

  • School of Communication, Media & IT
Back to search