Course: Project Transition and Communication credits: 5

Course code
ICVB21INT1
Name
Project Transition and Communication
Study year
2023-2024
ECTS credits
5
Language
English
Coordinator
F. Romagnoli
Modes of delivery
  • Assignment
  • Project-based learning
Assessments
  • Transition and Communication - Project - Other assessment
  • Visual Communication 8 - Other assessment

Learning outcomes

Competences Programme learning outcomes (PLO) at level 2
Junior professionals:		 Test for which the PLO applies
  1. Context & strategy
  1. Monitor developments in the professional field as well as in the national and international media landscape, and are able to translate these insights into communication strategy.
 Transition and Communication - Project
  1. Target group & behaviour
  1. Investigate the needs and wishes of the target group, and understand the contextual/cultural factors that affect the behaviour of the target group.
 Transition and Communication - Project
  1. Concept & creation
  1. Elaborate a creative concept tailored to the wishes of the national or international target group and/or the organisation's goals. 
 Transition and Communication - Project
  1. Choose appropriate channels and (digital) tools in order to deliver communication suitable for the target group.
 Transition and Communication - Project
Visual Communication 8
  1. Create relevant content tailored to the concept and the organisation's goals.
 Transition and Communication - Project
Visual Communication 8
  1. Planning & organisation
  1. Design the plan for and organise the implementation of professional products, taking into account target groups, goals and budgets.
 Transition and Communication - Project
  1. Persuasion & commitment
  1. Advise on the organisation's communication as an internal and/or external adviser/consultant, taking into account the organisation's communication strategy.
 Transition and Communication - Project
  1. Communicate orally and in writing in a correct, target group-oriented, business-like and concise manner, and consequently create commitment.
 Transition and Communication - Project
  1. Connection & facilitation
  1. Organise interaction and collaboration, arrange networking or other meetings, expand their national and international network, and draw on this network for specific knowledge or information.
 Transition and Communication - Project
  1. Recognise opportunities, develop initiatives and dare to experiment.
 Transition and Communication - Project

Content

Transition and Communication - Project:
Change communication contributes to the creation of value for an organization in change, and for its stakeholders. This includes well-founded means of communication to foster the organizational culture needed to embrace the change.

Students establish a communication strategy, make appropriate recommendations about the use of communication interventions, choose appropriate themes and formulate core messages. They plan and produce communication products and corporate events to implement the communication strategy in support of the organizational change. 

The block focuses on creativity and knowledge of what kind of communication works and how. The student justifies the use of communication means with professional arguments.

Visual Communication 8:
Students use the skills acquired in previous blocks (e.g. logo creation, animating, editing) in a new manner to construct a live talk show. The scheduled Visual Communication classes are used for rehearsals. In the end of block 2.4 every class will produce one live talk show with a self-chosen subject including guests. hosts, video items, visuals, and technical support. Students will use finished products from the previous block to enrich the talk show: video items, animations, infographics, scripts etc.  


 

Included in programme(s)

School(s)

  • School of Communication, Media & IT
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