Course: Project Energy credits: 10
- Course code
- ICVB21PRJE
- Name
- Project Energy
- Study year
- 2023-2024
- ECTS credits
- 10
- Language
- English
- Coordinator
- E.A. Mingardo
- Modes of delivery
-
- Assignment
- Peer feedback
- Problem-based learning
- Project-based learning
- Supervision
- Assessments
-
- Intercultural Communication - Other assessment
- Project - Other assessment
Learning outcomes
| Competences | Programme learning outcomes (PLOs) 1 to 12 at level 3, PLO 13 at level 2 Junior professionals: |
| 1. Context & strategy | 1. Identify relevant developments for the organisation, monitor international and intercultural developments, and translate the implications into communication policy. |
| 2. Monitor developments in the professional field as well as in the national and international media landscape, and are able to translate these insights into communication strategy. | |
| 2. Target group & behaviour | 3. Conduct applied research in a methodological way and use suitable research methods. |
| 4. Investigate the needs and wishes of the target group, and understand the contextual/cultural factors that affect the behaviour of the target group. | |
| 5. Account for communication interventions based on knowledge, theory and research insights. | |
| 3. Concept & creation | 6. Elaborate a creative concept tailored to the wishes of the national or international target group and/or the organisation's goals. |
| 7. Choose appropriate channels and (digital) tools in order to deliver communication suitable for the target group. | |
| 8. Create relevant content tailored to the concept and the organisation's goals. | |
| 4. Planning & organisation | 9. Design the plan for and organise the implementation of professional products, taking into account target groups, goals and budgets. |
| 5. Persuasion & commitment | 10. Advise on the organisation's communication as an internal and/or external adviser/consultant, taking into account the organisation's communication strategy. |
| 11. Communicate orally and in writing in a correct, target group-oriented, business-like and concise manner, and consequently create commitment. |
For the ICC-course the connected PLO’s are 3, 4, 5, 10 and 11.
Content
The Project in year 4 is the last project module offered by the Bachelor of International Communication before the Graduation Assignment. The assignments stem from the societal challenges in energy transition towards a sustainable future in Europe.
In all cases, students work in project groups in close cooperation with professional clients. The assignments are based on current challenges and/or opportunities experienced by the clients, and require a proactive mind-set. In addition to carrying out research with the purpose of developing strategic solutions for communication issues that the organisation is facing, students are also challenged to bridge multiple interests and to become acquainted with new learning contexts and roles.
ICC: Students, in their communication consulting role, will explore determinant cultural aspects linked to the client assignment (project) and test their own assumptions and biases while training specific intercultural competences: how to use frameworks for cross-cultural research, how to deal with resistance in assignment negotiations, how to persuade during client presentations, how to communicate (written and oral) with international clients and stakeholders.
In all cases, students work in project groups in close cooperation with professional clients. The assignments are based on current challenges and/or opportunities experienced by the clients, and require a proactive mind-set. In addition to carrying out research with the purpose of developing strategic solutions for communication issues that the organisation is facing, students are also challenged to bridge multiple interests and to become acquainted with new learning contexts and roles.
ICC: Students, in their communication consulting role, will explore determinant cultural aspects linked to the client assignment (project) and test their own assumptions and biases while training specific intercultural competences: how to use frameworks for cross-cultural research, how to deal with resistance in assignment negotiations, how to persuade during client presentations, how to communicate (written and oral) with international clients and stakeholders.
Included in programme(s)
School(s)
- School of Communication, Media & IT