Course: Theory Application in Practice 1 credits: 5

Course code
LBVP23TAP1C
Name
Theory Application in Practice 1
Study year
2023-2024
ECTS credits
5
Language
English
Coordinator
I.L. Fitzgerald
Modes of delivery
  • Assignment
Assessments
  • assignment - Assignment

Learning outcomes

The student is able to: 

  • Cite and compare business goals and discuss its business processes, in a (stipulated) simulation environment;    
  • Recognize roles and responsibilities in a simulation environment (within a straight-forward, limited context);  
  • Make tactical and operational calculations and decisions for a company in a simulated business environment;  
  • Understand some fundamental business (process management) and management accounting concepts and calculations. 
  • Understand the components of the marketing mix (Price, Product, Place and Promotion). 

On a personal level, the student is able to: -  

  • Understand their role in a group or project team;  
  • Identify own strengths and weaknesses to increase self-awareness;  
  • Give and receive feedback in order to improve cooperation  

From an intercultural perspective, the student is individually able to:  

  • Recognize and describe norms, values and cultural foundations, as experienced within the group in the simulation game. 

Business Communication: 

  • Communicate (business) messages effectively and persuasively using advanced English to an (un)informed audience. 

PLOs:  

TWM15.1, TWM18.1, TWM20.1, TWM21.1, WW4.1, WW6.1, LW8.1, LW9.1, LW12.1,   LW13.1 

Content

Through an online business simulation students run, in the role of new board of directors, a company in a simplified simulated marketplace. They are as a group in charge of all major business decisions (although in a limited way) during a number of rounds within the business simulation and they compete with the other groups inside the class. Students are introduced to the basic functional areas within a company and their relationships with each other. 

Students are taught some basic marketing and management accounting topics (in order to help students with understanding their decision making and the consequences of the decisions inside the business simulation game), project management/group work is guided by process coaches.   


 

Included in programme(s)

School(s)

  • International Business School
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