Course: Entrepreneurship for Musicians 2 credits: 1

3rd year, semester 2: Under the supervision of the guest lecturers of De Merkcultuur, students are introduced to concepts such as brand thinking, positioning and communication styles. After this introduction, they will search for the core of this work on the basis of a specific main subject project based on critical questions from the coaches. From this core, the student draws up a brand strategy with which you can link the music to an audience. The methods used enable the student to arrive at a sharp analysis of what they want to make in order to make self-conscious choices about the relationship of this work to an audience. Teachers: Anthony Fiumara and Dylan Alling (The Brand Culture)
It applies to all students that following the third year of entrepreneurship is only possible if the module of the second year has been successfully completed.