Course: International Innovation Experience and Communications credits: 5

Course code
LBVB21IEC1
Name
International Innovation Experience and Communications
Study year
2024-2025
ECTS credits
5
Language
English
Coordinator
D. De Souza Turle da Silva
Modes of delivery
  • Education
Assessments
  • assignment - Assignment

Learning outcomes

  • Use creative thinking to transform an idea into a scalable business model; 
  • Show willingness to apply the method of design sprint (derived from design thinking) to a real problem; 
  • Use specified research methods to develop a validated business model; 
  • Show their own design process based on the stages of Design Sprint and provide examples of each step; 
  • Develop a prototype to demonstrate the business model; 
  • Pitch and present the business idea to an international audience; 
  • Be aware and understand the impact of innovations and innovative entrepreneurship on the (European business) community at large 
  • Competencies from the IB Programme Learning Outcomes (at level 3): WT 1; WT 2; WT 3; WW 4; WW 6; TWM 24

Content

Design Sprint, Team Canvas, Ideation Tools, Customer Journey Map, Value Proposition Canvas, Business Model Canvas, Intermediate Pitch, Persuasive Appeals, Storyboard. 

From a Macro European Business level this course touches upon the individual entrepreneurial mindset. How agile entrepreneurship links to innovation processes to create value for society, whether on an European level or individual countries within the continent. Agile is a method to solve predefined problems, while design thinking and design sprint focuses on finding the right problems to solve. Students are asked to be entrepreneurial in creating products/services that add value to society, locally and/or on a European level. The course encourages participants to be aware of and understand the impact of innovations and innovative entrepreneurship on the European business community at large as it helps them to identify new opportunities and potential collaborators in their chosen field. 

Included in programme(s)

School(s)

  • International Business School
Back to search