Course: Project The Entrepreneurial Mindset credits: 5

Course code
ICVP25CCO1
Name
Project The Entrepreneurial Mindset
Study year
2025-2026
ECTS credits
5
Language
English
Coordinator
M.R. Wegman
Modes of delivery
  • Assignment
  • Project-based learning
Assessments
  • Personal and Professional Development (PPD) - Other assessment
  • The Entrepreneurial Mindset - Project - Other assessment
  • Visual Communication 4 - Other assessment

Learning outcomes

The following programme learning outcomes are developed at level 1:

1. Identify relevant national and international developments for the organisation 
4. Identify the needs, wishes and intercultural/contextual factors of one or two types of stakeholders 
9. Design the plan for the implementation of a simple professional product, taking into account target groups 
8. The student creates relevant content tailored to the concept and the organisation's goals
13 Explore market opportunities and indicate their potential utilisation 

Visual Communication:
8. The student creates relevant content tailored to the concept and the organisation's goals

Students also develop their professional reflective skills and their professional collaboration skills:
-Students reflect, are able to describe the situation and their own behaviour, and draw general conclusions about their personal/professional development, incl. growth mindset (professional reflective skill).
-Students reflect, are able to describe the situation and their own behaviour, and draw general conclusions about their personal/professional development, incl. growth mindset (professional reflective skill).
-Students reflect how the entrepreneurial culture/mindset/behaviour was fostered in their multicultural project group (professional collaboration skill)

Content

An entrepreneurial mindset is a set of knowledge and skills that enables people to identify and make the most of opportunities, overcome and learn from setbacks, and succeed in a variety of settings. 

As a small group (or individual), students seek or create an opportunity in the market which they want to execute. The opportunity, that students need to carry out within the 7 weeks, could be generating financial profit or be a good deed idea to make a positive impact on the selected target audience. 

The project is built around the concept of a growth mindset where they develop professional reflective skills and professional collaboration skills Students go through the steps of idea generation, opportunity mapping, opportunity screening, and developing an action plan (incl. a promotional plan). To improve the idea/action plan students conduct interviews with experts. 


In Visual Communication, the student produces a commercial for their business. 


 


 

Included in programme(s)

School(s)

  • School of Communication, Media & IT
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