Course: Strategic Event management credits: 5
- Course code
- IFVB26EVMSEM
- Name
- Strategic Event management
- Study year
- 2026-2027
- ECTS credits
- 5
- Language
- English
- Coordinator
- C.R. Dijkema
- Modes of delivery
-
- Tutorial
- Assessments
-
- Strategic Event management - Written, organised by STAD examinations
Learning outcomes
The student:
1. Describes and analyses trends and developments within the events industry and recognises their implications for event concepts.
2. Describes and explains the structure of an event (programme, step-by-step plan and script) and applies this knowledge to specific practical situations
3. Describes and analyses facility-related processes surrounding events and recognises the interrelationships and consequences within a case study.
4. Explains and assesses how spatial and social factors, including the psychology of perception, influence the visitor experience in different situations.
5. Identifies, selects and justifies relevant indicators for measuring perception and assesses potential improvements in a given event environment.
1. Describes and analyses trends and developments within the events industry and recognises their implications for event concepts.
2. Describes and explains the structure of an event (programme, step-by-step plan and script) and applies this knowledge to specific practical situations
3. Describes and analyses facility-related processes surrounding events and recognises the interrelationships and consequences within a case study.
4. Explains and assesses how spatial and social factors, including the psychology of perception, influence the visitor experience in different situations.
5. Identifies, selects and justifies relevant indicators for measuring perception and assesses potential improvements in a given event environment.
Content
The student learns to recognise and analyse trends and developments within the events industry and to translate these into decisions within an event context.
The student describes and explains the structure of events and applies this knowledge to programming, step-by-step plans and scripts, with a focus on the interconnection between strategic and operational facility management processes.
In addition, the student explains how spatial and social factors, supported by insights from experiential psychology, influence the visitor experience and applies this in an event context.
Finally, the student identifies and substantiates indicators for measuring experience and assesses potential improvements in event environments.
The student describes and explains the structure of events and applies this knowledge to programming, step-by-step plans and scripts, with a focus on the interconnection between strategic and operational facility management processes.
In addition, the student explains how spatial and social factors, supported by insights from experiential psychology, influence the visitor experience and applies this in an event context.
Finally, the student identifies and substantiates indicators for measuring experience and assesses potential improvements in event environments.
Included in programme(s)
School(s)
- Arts, Design & Built Environment