MIC graduates are well-rounded international and intercultural communicators, known for their creativity, reflective professional attitude, and high levels of criticality and strategic thinking. MIC graduates demonstrate leadership capabilities needed to work at expert managerial or consultancy levels. They are able to bring a global perspective to the challenges and the opportunities of the digital and the sustainable society. They embrace complexity, anticipate future change and propose innovative solutions to open-ended (emerging) communication problems, using various perspectives from different disciplines.
The Master Program identifies five professional competences, based on the Global Capability Framework for the Public Relations and Communication Management Profession
. These five competences serve as a standard that specifies the desired abilities required to perform tasks as an international communication professional at the (senior) managerial or consultancy level. To each competency two learning outcomes have been identified, that clearly express what the student will be able to do at the completion of the program to meet the required competency. The ten program learning outcomes will be developed in a professional context where the students take up professional roles and perform professional tasks. During the first two semesters these roles are: corporate communication consultant, strategic brand manager, international change maker or international facilitator. During the third semester the student selects one of four roles when completing a master thesis for an organization
Fawkes, J. (2018) et.al. A global Capability Framework for the Public Relations and Communication Management Profession. Global Alliance for Public Relations and Communication Management (GA) Research Report.