You will write a report on the communication scan and compose an advice for the client based on the outcome of the analysis. You will come up with concrete suggestions about how communication can contribute to the internationalization aims of the company or institution and formulate an advice. Think about a training, a workshop, building an online platform, develop new media, etc.
In addition, you will establish a communication strategy for the organization and make appropriate recommendations about the use of communication. Change communication contributes to the creation of value for an organization in change, its external stakeholders and society (public groups). This includes well-founded means of communication to realize trust, understanding and connection to the international image of the organization.