Minor

Toegekend diploma
-
Programmaduur
6 maanden
ECTS credits
30
Niveau eindkwalificatie
Bachelor
Vorm
Voltijd
Taal
Engels
School
  • Instituut voor Engineering
Locaties
  • Groningen

Minor International Industrial Entrepreneurship

Programmabeschrijving

This minor is offered in semester 2, starting February

This minor combines international entrepreneurship with innovative technology. It includes fields as energy, sustainability, financial feasibility, marketing, international organizations, corporate social responsibility (CSR), politics, cultural differences and English business. The case that students will be working with is based on an existing company in the field of energy

The first part of the minor deals with preparation for international expansion. In a practical project aspects from the above fields are applied to determine the best possible strategy for a technology based company that wishes to expand.

In the second part the emphasis is on marketing, human resource management, organizational structures, cultural differences and finance. In a project a strategic paper is drafted about setting up a business abroad successfully. The ultimate question that needs to be answered is how the international expansion will be successful.


Leeruitkomsten

  • The student can apply a SWOT model for the formulation of a strategy for international expansion
  • The student can conduct a feasibility study as to the expected result of expansion abroad and can write a business plan to support this
  • The student has knowledge of energy, scenario models, sustainability, corporate social responsibility, financial feasibility, marketing, international organizations, human resource management, cultural differences and English business terminology