Vak: Brand Management 1 Assignment 1 credits: 2
- Vakcode
- IBVB17BRD1C
- Naam
- Brand Management 1 Assignment 1
- Studiejaar
- 2021-2022
- ECTS credits
- 2
- Taal
- Engels
- Coördinator
- E.A. Voerman
- Werkvormen
-
- Opdracht
- Toetsen
-
- Assignment - Overige toetsing
Leeruitkomsten
Upon completion of this course, students should be able to:
WT 1-3, WT2-3, WW 6-3, LW 9-3, LW 11-3, LW 12-3, LW 13-3, LW 14-3, TWM 15-3, TWM 16-3, TWM 17-3, TWM 18-3, TWM 19-3, TWM 20-3, TWM 23-3, LW 11-3, TWM 24-3
- explain the major elements of a brand; i.e. "what is a brand"?;
- plan, develop & organise a brand marketing programme;
- make decisions for current real life strategic & tactical (international) business cases;
- explain what is marketing research and the marketing research industry; • develop, organise, practise and interpret a marketing research;
- critically debate about a brand in the news.
WT 1-3, WT2-3, WW 6-3, LW 9-3, LW 11-3, LW 12-3, LW 13-3, LW 14-3, TWM 15-3, TWM 16-3, TWM 17-3, TWM 18-3, TWM 19-3, TWM 20-3, TWM 23-3, LW 11-3, TWM 24-3
Inhoud
Prerequisites:
IB students need to have been either on PLM or SAB, preferably both. With completing all credits in Osiris from either PLM or SAB.
Exchange students: previous knowledge of the corresponding subject area is required.
Content
Brand management, the theoretical and practical approach.
Marketing research, the theoretical and practical approach.IB students need to have been either on PLM or SAB, preferably both. With completing all credits in Osiris from either PLM or SAB.
Exchange students: previous knowledge of the corresponding subject area is required.
Content
Brand management, the theoretical and practical approach.
Opgenomen in opleiding(en)
School(s)
- International Business School