Vak: Graduation Project credits: 30
- Vakcode
- CIVB19AO
- Naam
- Graduation Project
- Studiejaar
- 2022-2023
- ECTS credits
- 30
- Taal
- Engels
- Coördinator
- Y.A. Chuhu
- Werkvormen
-
- Afstudeeropdracht
- Toetsen
-
- Graduation Project - Overige toetsing
Leeruitkomsten
The student can:
- independently make a research design for a given marketing question (piece) of a client;
- independently prepare the research and have it carried out;
- interpret the results from the research and connect conclusions to this;
- give a written substantiated advice to the client;
- verbally explain and defend his/her research and advice to third parties.
Inhoud
Written
Writing an advisory report (final project/thesis) in response to a clearly defined issue of an organization in the field of marketing, marketing communication and / or sales management. In support of the advice, the student conducts primary research, supplemented with literature study or desk research if necessary.
Oral
During the oral exam with Hanze assessors the student is able to defend the results of the assignment orally and to place his/her advice in a broad context.
Writing an advisory report (final project/thesis) in response to a clearly defined issue of an organization in the field of marketing, marketing communication and / or sales management. In support of the advice, the student conducts primary research, supplemented with literature study or desk research if necessary.
Oral
During the oral exam with Hanze assessors the student is able to defend the results of the assignment orally and to place his/her advice in a broad context.
Opgenomen in opleiding(en)
School(s)
- Instituut voor Business, Marketing en Finance