Vak: Report Company Assignment credits: 24

Vakcode
CIVB21WPR
Naam
Report Company Assignment
Studiejaar
2022-2023
ECTS credits
24
Taal
Engels
Coördinator
Y.A. Chuhu
Werkvormen
  • Action learning
  • Individueel
  • Opdracht
  • Practicum / Training
  • Probleem gestuurd onderwijs
  • Projectonderwijs
  • Stage internationaal
  • Stage, werk
Toetsen
  • Report Company Assignment - Overige toetsing

Leeruitkomsten

The student can:
  • independently set up and conduct a basic customer oriented market research using both desk and field research and can produce an analysis, conclusions and substantiated recommendations;
  • formulate a SMART marketing goal and can independently - using the PDCA- cycle -, plan, set up, conduct and evaluate a basic marketing activity, taking into consideration the culture of the targeted audience.

Inhoud

During his/her placement the student works on two assignment given by the placement company:
  • a basic market research
  • a basic marketing campaign
The student independently performs these two assignments and writes a report of each assignment.

Opgenomen in opleiding(en)

School(s)

  • Instituut voor Business, Marketing en Finance
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