Vak: Marketing Communication and Research credits: 5
- Vakcode
- ICVP14CIB2
- Naam
- Marketing Communication and Research
- Studiejaar
- 2022-2023
- ECTS credits
- 5
- Taal
- Engels
- Coördinator
- K.F. Drozd
- Werkvormen
-
- Gastcollege
- Hoorcollege
- Werkcollege
- Toetsen
-
- Marketing Communication and Research - Computer, organisatie ToetsCentrum
Leeruitkomsten
The following learning outcomes are developed at level 1:
1. 1. Identify relevant developments for the organisation, monitor international and intercultural developments, and translate the implications into communication policy.
2. 5. Account for communication interventions based on knowledge, theory and research insights.
1. 1. Identify relevant developments for the organisation, monitor international and intercultural developments, and translate the implications into communication policy.
2. 5. Account for communication interventions based on knowledge, theory and research insights.
Inhoud
This module equips the student with the basic concepts and knowledge needed to segment the market, carry out target group research for a brand, and translate research outcomes into clearly defined brand positioning. Special attention is devoted to the online media landscape and the components and importance of content strategy. Because most companies operate in an international environment, students also receive an introduction to concepts on intercultural communication theory and explore the impact of culture on brand positioning. Students are trained in the use of professional analytical tools and monitoring software for online media.
Opgenomen in opleiding(en)
School(s)
- Instituut voor Communicatie, Media & IT