Vak: Project Media concept and Pitch credits: 5
- Vakcode
- ICVP21CCO1
- Naam
- Project Media concept and Pitch
- Studiejaar
- 2022-2023
- ECTS credits
- 5
- Taal
- Engels
- Coördinator
- H. Kiisa-Nijbroek
- Werkvormen
-
- Opdracht
- Projectonderwijs
- Toetsen
-
- Media concept and Pitch - Project - Overige toetsing
- Visual Communication 3 - Overige toetsing
Leeruitkomsten
The following learning outcomes are developed at level 1:
1.1. Identify relevant developments for the organisation, monitor international and intercultural developments, and translate the implications into communication policy.
2.4. Investigate the needs and wishes of the target group, and understand the contextual/cultural factors that affect the behaviour of the target group.
3.8. Create relevant content tailored to the concept and the organisation's goals.
1.1. Identify relevant developments for the organisation, monitor international and intercultural developments, and translate the implications into communication policy.
2.4. Investigate the needs and wishes of the target group, and understand the contextual/cultural factors that affect the behaviour of the target group.
3.8. Create relevant content tailored to the concept and the organisation's goals.
Inhoud
Entrepreneurship deals with self-exploration of one’s own entrepreneurial consultancy qualities. This means the student will be developing his own entrepreneurial idea and test it in the communication market. As a start-up consultant, he will be learning how to make basic strategic, marketing and financial decisions that are involved in setting up a communication consultancy from scratch.
The student will network and test his ideas with other international consultants.
While working on the business plan, the following components are covered:
- analysis of the student’s strengths and weaknesses based on a self-test; self-knowledge is also an essential part of personal branding.
- developing of his own entrepreneurial idea and subsequently conduct international market research.
- learning and applying strategic marketing tools to analyze the international communication market and monitor trends.
- applying the basic 7P and TOWS marketing concepts.
- applying basic financial tools (Costs evaluation, Budgeting and Pricing).
In his/her role as a start-up freelance communication advisor the student first develops an entrepreneurial idea based on self-knowledge and his own expertise in communication and market research.
In Visual Communication, the student produces his/her own personal branding video.
Opgenomen in opleiding(en)
School(s)
- Instituut voor Communicatie, Media & IT