Vak: Testing Communication Products credits: 5
- Vakcode
- ICVB22THY6
- Naam
- Testing Communication Products
- Studiejaar
- 2023-2024
- ECTS credits
- 5
- Taal
- Engels
- Coördinator
- L.T. Stoica
- Werkvormen
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- Werkcollege
- Toetsen
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- Testing Communication Products - Overige toetsing
Leeruitkomsten
Target group & Behaviour
PLO3: Conduct applied research in a methodological way and use suitable research methods.
PLO4: Investigate the needs and wishes of the target group, and understand the contextual/cultural factors that affect the behaviour of the target group.
Concept & Creation
PLO8: Create relevant content tailored to the concept and the organisation's goals.
Inhoud
Prototype testing is essential in delivering a good communication product. The right kind of testing can help communication professionals design products that help clients reach their goals, products that can rally people around one cause, products that can change the world. This elective is designed to take students on an insightful path starting with testing given prototypes with choosing relevant sample sizes and appropriate methods continuing with basic data analysis and interpretation (with easy-to-use statistics), and implementing improvements to the design of the prototype to reach the final evidence-based product.
In this course you will learn applied statistics and data analysis. This is useful for students who want to work in online marketing, for those who plan on further academic studies and for everybody who is interested in measuring the effects of communication.
The road to good communication products is paved with valid and reliable research strategies, for example:
- What methods are best suited to test our prototypes?
- What questions will generate data from the target group to improve our prototypes?
- What target groups will provide us with the most insightful and reliable opinions?
- How can we use data from the target audience to improve communication products?
- How can we create evidence-based solutions for our clients?
At the end of this elective students will be better equipped to make informed, well-argued, evidence-based decisions about research strategies and testing in order to deliver well-designed products to their clients.
Key words: prototype, design requirements, testing, sampling, data analysis, basic statistics, data interpretation, design improvement, implementation.
Opgenomen in opleiding(en)
School(s)
- Instituut voor Communicatie, Media & IT