Vak: Integrated Project Assignment 6 credits: 5

Vakcode
CIVB20IPA6
Naam
Integrated Project Assignment 6
Studiejaar
2024-2025
ECTS credits
5
Taal
Engels
Coördinator
Y.A. Chuhu
Werkvormen
  • Werkcollege
Toetsen
  • Integrated Project Assignment 6 - Overige toetsing

Leeruitkomsten

.Upon successful completion of this course students will be able to
  1. research and understand the context of the Request For Proposal (RFP) from a potential customer as well as the client’s objectives and wishes;                                     
  2. formulate and ask the applicable questions after receiving and analysing an RFP;
  3. generate and develop creative ideas for digital and non-digital marketing communication products, services and experiences, taking into account both user and client wishes;           
  4. develop concepts and elaborate them into prototypes that are visually appealing to the potential client; 
  5. continuously assess the results of the various design phases to determine whether they are valuable and relevant to the user/client's wishes;
  6. collaborate within a multidisciplinary, multicultural and/or international environment, whereby the student manages to connect the various disciplines;       
  7. determine and claim his/her role in a team based on his/her strengths and initiates and coordinates the tasks that are applicable to this role;
  8. generate enthusiasm for his/her design ideas amongst the client, team and users and is capable of communicating an inspiring narrative in which his/her vision/message shines through in an authentic manner;
  9. present the prototypes to the potential client in a convincing manner;     
  10. have insight into his/her own personal and professional development (knowledge, ability, standards and values) and is conscious of his/her own professional conduct and the impact thereof on others.  

Inhoud


The Marketing Management programme is English taught. Please search for Marketing Management in the English ECTS Course Catalogue: https://catalogue.hanze.nl/en/.

Opgenomen in opleiding(en)

School(s)

  • Instituut voor Business, Marketing en Finance
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